Advertising for Dummies
SKU: 29202404836

Advertising for Dummies

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Description

Advertising for DummiesSo, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place but it doesn't have to be. Advertising for Dummies

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo?

The world of advertising can seem like a daunting place--but it doesn't have to be. Advertising for Dummies coaches you through the process and shows you how to:

  • Identify and reach your target audience
  • Define and position your message
  • Get the most bang for your buck
  • Produce great ads for every medium
  • Buy the different media
  • Create buzz and use publicity
  • Research and evaluate your competition

Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising--from online and print to TV, radio, and outdoor formats--to show you how you can easily develop and execute a successful campaign on any budget. Plus, you'll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.



Binding Type: Paperback
Publisher: For Dummies
Published: 01/01/2007
ISBN: 9780470045831
Pages: 312
Weight: 1.10lbs
Size: 9.10h x 7.40w x 0.70d
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SKU: 29202404836

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Marina De Leon
Cuba, US
★★★★★ 5
Nice
Size: 16AWG Wiring Harness-2 Leads
Worked great, easy to install
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Reviewed in the United States on January 8, 2026
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Dan from Georgia
Louisville, US
★★★★★ 4
Wire length between the two connectors is short for a full-size pickup
Size: 16AWG Wiring Harness-2 Leads
I used the harness to wire ditch lights on opposite sides of a full-size pickup (F150). The wire between the 2 2-pin connectors was about 18 inches too short. Fortunately, splicing the wires from the (Nilight) ditch lights and the included pigtails gave barely enough length to reach the connectors. The connectors are buried inside the trim channel for the cowl; I'd have preferred they were exposed on each side to allow for easy swapping of the lights, but I can live with it. There is more than enough wire from the first connector to the relay for my all-under-hood installation, but I didn't think to measure if it would reach into the truck bed. The harness is of good quality and is a very good value. It would be a 5-star if it weren't for that little length issue.
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Reviewed in the United States on June 1, 2025
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Nate Higgers
Battle Creek, US
★★★★★ 5
great value
Size: 16AWG Wiring Harness-2 Leads
very affordable light install kit. worth the price just in the wiring connectors. I used this with my Nilight front bumper kit. i bypassed the button and wired high beam (+) to the yellow small wire. I did this so when the highbeams come on the light bar comes on. because with the stock arragement of this harness, the button continously draws power for the indicator LED
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Reviewed in the United States on April 30, 2026
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Lee Mintz
Belleville, US
★★★★★ 5
The Easiest!
Size: 16AWG Wiring Harness-2 Leads
This is one of the best and easiest wiring system to install that I have every used. And the price is great!
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Reviewed in the United States on June 11, 2025
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Anna Pozzi
Pawtucket, US
★★★★★ 5
Well done. Useful.
Size: 16AWG Wiring Harness-2 Leads
Always well done.
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Reviewed in the United States on August 24, 2025

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