SKU: 38895411998

What Women Want: The Science of Female Shopping

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What Women Want: The Science of Female ShoppingThe author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody's marketplace what makes a package, product, space, or service female friendly. Underhill offers a tour of the world's marketplace with shrewd observations and practical applications to help everybody adapt to the new realities. As large numbers of women become steadily wealthier, more powerful, and more independent, their

The author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service female friendly. Underhill offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities.

As large numbers of women become steadily wealthier, more powerful, and more independent, their choices and preferences are transforming our commercial environment in a variety of important ways, from the cars we drive to the food we eat; from how we buy and furnish our homes to how we gamble, play, and use the Internet--in short, how we spend our time and money.

With the same flair and humor that made his previous books universally appealing, Underhill examines how a woman's role as homemaker has evolved into homeowner and what women look for in a home. How the home gym and home office are linked to the women's health movement and home-based businesses. Why the refrigerator has trumped the stove as the crucial appliance. How every major hotel chain in the world has redesigned rooms and services for the female business traveler. Why some malls, appealing to women, are succeeding while others fail. What women look for online and why some retail websites, like Amazon, attract women while other sites turn them off.

The point is, writes Underhill, while men were busy doing other things, women were becoming a major social, cultural, and economic force.

And, as he warns, no business can afford to ignore their power and presence.

Binding Type: Paperback
Publisher: Simon & Schuster
Published: 07/19/2011
ISBN: 9781416569961
Pages: 214
Weight: 0.53lbs
Size: 9.22h x 6.32w x 0.54d
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SKU: 38895411998

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Great examples and practical explanations
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Great for intuitive understanding
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Amazing book. Great examples and diagrams. If you're looking to get an intuitive grasp of deep learning, look no further. If you're an engineer looking to apply it, I would recommend pairing this with one of the more technical canonical texts and a programming focused book.
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Taught me backpropagation
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I'm finding this book a great reference to supplement Syracuse IST 691 Deep Learning in Practice. In particular, its explanation of backpropagation is the clearest I have found yet, and that even includes 3 Blue 1 Brown, which always does excellent explanations.
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An Easy Read
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A good narrative description of how the various systems work. Good for getting a conceptual understanding. No math to speak of, and if you want it, you can refer to the references cited, or your other favorite machine learning book.
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