SKU: 56263977698

Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

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Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs* WALL STREET JOURNAL BESTSELLER * An insider's account of Apple's creative process during the golden years of Steve Jobs. Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly respected software engineer who worked in the final years of the

* WALL STREET JOURNAL BESTSELLER *

An insider's account of Apple's creative process during the golden years of Steve Jobs.

Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era--the Golden Age of Apple.

Ken Kocienda offers an inside look at Apple's creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.

Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation--inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy--and uses these as a lens through which to understand productive work culture.

An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.



Binding Type: Paperback
Publisher: Picador USA
Published: 12/03/2019
ISBN: 9781250203410
Pages: 304
Weight: 0.55lbs
Size: 8.20h x 5.40w x 1.00d
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SKU: 56263977698

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Ryan Redman
Birmingham, US
★★★★★ 5
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The Cremo Bourbon & Oak 2-in-1 Shampoo & Conditioner isn't just a cleaning product; it's an experience. In a world of sterile, generic men's grooming, Cremo consistently delivers a distinctive, high-quality product that feels far more premium than its price tag suggests. If you're looking to elevate your daily shower ritual, this is the bottle to grab. The Scent: Unmistakable Sophistication The most immediate and defining characteristic of this product is, without a doubt, its Bourbon & Oak fragrance. It masterfully blends warm, slightly sweet notes of aged oak and barrel-aged bourbon with a subtle, earthy musk. Projection: The scent is robust in the shower, creating a satisfying, rich steam, but it quickly settles down. It leaves a subtle, masculine residual scent on your hair that lasts for hours without overpowering cologne. It smells authentic—like a high-end barbershop mixed with a cozy speakeasy. Aroma Profile: Unlike many cheap fragrances that smell synthetic, the Cremo scent is layered and complex, avoiding that cloying sweetness that can plague other vanilla or wood-based products. Performance: The Best of Both Worlds When it comes to 2-in-1 products, there's always a risk of compromise—great cleaning, poor conditioning, or vice versa. Cremo successfully sidesteps this pitfall. Cleansing Power: The shampoo produces a rich, satisfying lather that effectively cuts through product buildup and oil without stripping the hair of its natural moisture. It leaves the scalp feeling invigorated and genuinely clean. Conditioning Efficacy: This is where the product truly shines. After rinsing, the hair feels surprisingly soft and manageable. For men with shorter to medium-length hair, the built-in conditioner provides enough hydration to prevent that stiff, straw-like feeling that often follows a wash. It makes combing and styling noticeably easier. Formula: It’s formulated to rinse clean with no residue, which is essential for a product designed for daily use. The Verdict The Cremo Bourbon & Oak 2-in1 is an exceptional offering that delivers on its promises. It is the gold standard for men who want a convenient, high-performing 2-in-1 without sacrificing the luxury of a refined scent. Final Recommendation: Buy it. This is an easy replacement for whatever generic shampoo you currently have in your shower. It’s an effortless way to upgrade your routine and start your day with a confidence-boosting aroma.
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Reviewed in the United States on October 10, 2025
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Cydnei Bogard
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★★★★★ 5
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Scent: Palo Santo, Size: 16 Fl Oz (Pack of 1)
absolutely love the Palo Santo Chemo Body Wash by Cremo. The scent is warm, woodsy, and slightly sweet without being overpowering. It smells clean but elevated — like a subtle, high-end cologne that lingers just enough after you shower. The lather is rich and creamy, and a small amount goes a long way. It leaves my skin feeling clean and moisturized without that tight, dry feeling some body washes cause. The fragrance lasts for hours, which I appreciate because it layers well with other products. If you like warm, earthy scents with depth, this is a must-try. I will definitely be repurchasing!
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Reviewed in the United States on February 24, 2026
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Analog Nation
Port Orchard, US
★★★★★ 5
Nice body care need not cost a fortune.
Scent: Palo Santo, Size: 16 Fl Oz (Pack of 1)
The Cremo product line is a favorite and Palo Santo is one that tops the list for us. We like the Cremo body care line's execution, variety, quality, anti- elitist price and inclusive availability. Palo Santo is softly sweet with just enough cardamom spice and papyrus for a round, smooth aroma with no sharp edges to annoy those around you. Just enough of the Cremo body wash frangrance lingers to keep you feeling fresh all day. This product lathers nicely and is neither too heavy nor too thin to use with a traditional wash cloth, loofah, natural or synthetic sponge, pouf or bath brush. Cremo body wash makes a nice foot soak and hand wash too. We fill a bottle to keep by the kitchen and bathroom sinks. Our wish is that the company produces large, minimally packaged refills to spare the plastic. Until then, please reuse and / or recycle the containers. NOTE: When selecting fragrance, ignore marketing and wear what appeals to you. Treat gender, age, price category snobbery and other target market gimmicks as irrelevant. Wear / use what you like, and not because it is purported to be "exclusive", someone told you to or that you cannot possibly be cool / alluring / beautiful / handsome or appear wealthy or celebrity-adjacent without it.
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Reviewed in the United States on May 25, 2026
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Shyla
Phoenix, US
★★★★★ 5
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Scent: Bourbon & Oak, Size: 16 Fl Oz (Pack of 1)
The scent is incredible — warm, slightly sweet bourbon with a rich oak finish. It smells high-end without being overpowering. It lingers just enough to notice but doesn’t clash with cologne. Performance-wise, it delivers. It cleans thoroughly without stripping and leaves hair soft and manageable instead of dry or heavy. For a 2-in-1, it actually conditions well — which isn’t always the case with combo products. I originally bought it as part of a gift set for my father, and he’s since had me repurchase it four times — so that says everything. If you like warm, masculine, slightly woody scents and want something that performs as good as it smells, this one truly hits the ball on the head. Definitely a repeat buy.
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Reviewed in the United States on February 28, 2026
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Natalie Fratz
Battle Creek, US
★★★★★ 4
Husbands Favorite!
Scent: Bourbon & Oak, Size: 16 Fl Oz (Pack of 1)
This brand is my husband's favorite! He uses the shampoo/conditioner and the body wash. He says it lathers and suds up pretty well. The smell is great and lasts a good while. The only thing is he wishes it came in a bigger bottle.
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