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Basic of Research For Media And Communications | Dr Haseeb Ur RehmanEffective communication is an essential part of our daily lives, whether we are communicating with our friends, colleagues, or even strangers. It is a process that enables us to exchange information, ideas, and thoughts with others. In the context of mass communication, the significance of effective communication increases manifold. Mass communication has become an integral part of our lives, and it is impossible to imagine a world without it. From
Effective communication is an essential part of our daily lives, whether we are communicating with our friends, colleagues, or even strangers. It is a process that enables us to exchange information, ideas, and thoughts with others. In the context of mass communication, the significance of effective communication increases manifold. Mass communication has become an integral part of our lives, and it is impossible to imagine a world without it. From newspapers to social media, television to radio, mass communication has become an essential tool for disseminating information and shaping public opinion.
However, effective communication is not as simple as it seems. There are several factors that influence the effectiveness of communication, such as the sender's credibility, the message's clarity, the medium used, the receiver's interpretation, and the context in which the message is conveyed. Communication research aims to study these factors and identify the best practices for effective communication.
This book is a comprehensive guide to the basics of research methods in mass communication, for which Dr. Haseeb ur Rahman deserves special commendation, indeed. It is designed to provide an overview of the fundamental concepts and theories that underpin communication research, as well as the various methodologies and tools used in conducting research. The book covers a wide range of topics, including scientific enquiry, steps in research, definitions of key terms, types of research, research approaches, inductive and deductive research, conceptualization and operationalization of variables, issues related to reliability and validity, scales of measurement, different types of statistics involved in testing hypothesis like ANOVA, F-Test, factorial analysis, sampling techniques, qualitative research methods, and proposal writing.
One of the primary goals of the book is to help readers develop a critical and analytical approach to communication research. The book emphasizes the importance of scientific enquiry and the need to use evidence-based methods to study communication. It also provides a detailed overview of the different types of research, their strengths and weaknesses, and the appropriate situations in which to use them. The book covers both quantitative and qualitative research methods, providing readers with a comprehensive understanding of the different approaches to communication research.
Another essential aspect of the book is its focus on practical applications. The book provides numerous examples of how communication research can be used to address real-world problems and improve communication practices. It also includes several case studies that illustrate how communication research has been used in various fields, such as journalism, public relations, advertising, and media studies.
The book is written in an accessible and engaging style, making it suitable for students and researchers with varying levels of experience in communication research. It is also designed to be used as a reference guide, with each section providing a concise summary of the key concepts and methodologies covered.
In summary, this book is a comprehensive guide to the basics of research methods in mass communication. It provides readers with a thorough understanding of the different approaches to communication research, the tools and methodologies used in conducting research, and their practical applications. The book is an essential resource for students and researchers in the field of mass communication, as well as professionals looking to improve their communication practices.
Pages 192
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★★★★★ 5
Excellent product
Color: Orange
Excellent product gave as gift and was enjoyed by the labrador.
The tail makes all the difference.
Would recommend.
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Reviewed in the United States on May 20, 2026
★★★★★ 2
Not worth it - (2nd day of having product)
Color: Orange
Fun toy out of the box - Frenchie dog.
Charge does not last long. Even with recharging, the motor seems weaker. It asks to keep the charging port dry, but it is not slobber-proof, so when opened, the entire inside is wet - I have to blow-dry the charging port in order to be able to recharge it
Day 2 - movement is so weak, but it shows full charge. Barking sound is no longer audible. If you have a chewer... not great as it is easily broken apart. Not really worth it. At least it's cheaper on Amazon than their website.
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Reviewed in the United States on January 16, 2026
★★★★★ 4
Interactive Dog Toy
Color: Orange
My 100 lb shephard/golden mix likes this toy but she tends to get agitated with it. I have to keep an eye on her because she destroys toys in record time. The only complaint I really have is once she gets interested and plays for a long time it needs to be charged and she doesn't want me to take it to be charged. Wish the charge lasted a little longer or there were two of the inner parts so one could charge while she is playing with the second one. The plastic ball could be made of rubber so the teeth marks don't show up.
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Reviewed in the United States on March 27, 2026
★★★★★ 5
Nice toy for driving your puppy crazy
Size: Small
Rubber ball that squeaks. Works fine
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Reviewed in the United States on May 19, 2026
★★★★★ 5
Perfect for little dogs.
Size: Small
Our dog is OBSESSED with these little balls. Perfect fit for him at a great price. He likes to chew on them and so far they have held up great and don’t show signs of wear.
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Reviewed in the United States on April 5, 2026
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