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Description
What Clients Love: A Field Guide to Growing Your BusinessHarry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines
Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez Dress Julia Roberts. Why, one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better.Binding Type: Paperback
Publisher: Business Plus
Published: 06/10/2010
ISBN: 9780446556026
Pages: 282
Weight: 0.50lbs
Size: 7.40h x 4.90w x 0.90d
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4.5 ★★★★★
Based on 19 reviews
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Product Reviews
★★★★★ 5
Comfortable
Size: 12, Color: Black
These shoes offer an exceptional level of comfort, making them a favored choice for daily wear. Happy, who has incorporated them into his work attire, appreciates their quality and design to such an extent that he has decided to purchase several additional pairs in various colors. This variety not only enhances his wardrobe but also allows him to enjoy the same comfort and style across different outfits, showcasing the versatility and appeal of these shoes.
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Reviewed in the United States on June 11, 2026
★★★★★ 5
Amazing Shoes
Size: 9, Color: Brown
This is my first time wearing a Bruno Marc MaxFlex Dress Sneakers Oxfords Casual Wingtip Brogue Shoes.
I was quite impressed how the shoes arrived and how they had a protection bag over each shoe. Very impressed by that, The shoes are very comfortable , lightweight squishy and affordable and very stylish. I recommend them.
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Reviewed in the United States on April 25, 2026
★★★★★ 5
Comfortable and complimentary
Size: 11, Color: Brown
The shoes are very comfortable and easily broke in after two wears. I get several compliments on them daily, and others have purchased them after seeing mine. I also have the black pair, but the brown ones are my favorite. Sizing is true to size, an excellent value for your money, and they are lightweight and breathable. The soles are thick, which makes them extremely comfortable.
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Reviewed in the United States on April 15, 2026
★★★★★ 4
Nice but not ideal sizing.
These look nice. They do not have a traditional tongue, replacing it with some sort of elastic lining. They do fit larger than expected. I purchased wide since normally need that and it creates a bump just below the laces. Also, after size 11 there are only whole size increases. I feel an 11.5 regular would have fit better. They are pretty comfortable with a cushiony insole and thick sole.
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Reviewed in the United States on April 28, 2026
★★★★★ 5
Comfy and non slip! Amazing!
Size: 9.5, Color: All Black
I work 12hrs sometimes on my feet. These shoes are amazing !!! Broke them in on a 10hr shift and they feel like walking on pillows. My feet were comfy and not throbbing. I felt the difference in the non slip in the kitchen and I’ll say it outright……. Worth the $40! I got the brown coming and I’m assuming they’ll be just as comfortable. Bruno Marc’s are great!
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Reviewed in the United States on May 7, 2026
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